I want to talk about approaching challenges in business obviously being in business for decades. It's amazing that dvf is still as iconic as it is, but of course like 2020 has been a difficult year for every business and and all of us and all different ways and it's exposed a lot of challenges for your company you talked about reinvention and how you're always Reinventing yourself and it sounds like you're Reinventing the business in many ways. So

I had different generation. Right. I started at 24 and I live the American dream. Wow, huge success so fast, I wasn't prepared. I wasn't whatever whatever and then I started licensing and then I ended up selling it. I went back to Europe and in any case to make a story short the people who had my name destroyed it, right? So 20 years ago I started again, but I started again with a bunch of young girls and we started again and We were successful and we expanded it first generation. I call American Dream second generation is Comeback Kid and so in 2014 when I was celebrating the 40th anniversary of the wrap dress. I thought okay. Well now it's time for the Legacy. And so I look for shortcuts or I looked for people who I thought I knew better than I did and this man came in and he expanded too fast too much too cheap to Whatever and it wasn't right and it made me lose a lot of money. Okay, a lot of money. So the last few years my business was suffering the business was suffering because we expanded too much and so on but it was getting better already. But so when covid happened and all of a sudden, what do you mean the entire world has staff? How could that be? I mean then I just said wow. I

I thought I would

I don't I said take advantage because take advantage of the bad thing is not good. But this is the opportunity for me to just figure out since the world has stopped. I need that stop to re-evaluate everything to go back to the core to do things. Right and that's what I did and I think I think that 2020 may end up being the most productive year of my life. I stay still. Then I moved this I had to re-evaluate revalidate everything I could have sold the company but they would have owned everything the name the archives the library of prints that the bank of colors. I couldn't let that

happen.